Amazon is a powerful selling behemoth that draws over 50% of all product searches that take place on the internet. It also boasts of having more than 2.5 million active sellers on its marketplace (Marketplacepulse, 2019). Furthermore, over a million new sellers join this popular marketplace every year. This clearly indicates that the competition on the Amazon marketplace is intense.
If you want to make some serious money on Amazon and build a strong foundation for your business, you must consider seeking help from Amazon consulting experts. Having certified and experienced Amazon consultants by your side can not only optimize your product listings but also help you overcome the bottlenecks that come on your path of selling more on Amazon.
Who Can Be Benefited Most From Amazon Consulting Services?
To be honest, anyone who is selling on the Amazon marketplace would improve its sales and profits by hiring an Amazon consultant.
- Newbie sellers or startups that are trying to gain traction and build a reputation of their online business. With consultants’ help, you can make necessary tweaks to optimize your product listings that will not only improve your product positioning in search results but also entice new customers. This will improve your store’s traffic and sales.
- Small and mid-sized businesses can also seek help from an Amazon consultant. No matter, whether you are selling on Amazon for years or just started a couple of years back, there are chances that you may not be leveraging the full potential of the marketplace. Either you are employing poor marketing tactics to drive customers or losing revenue to unauthorized sellers or not getting the best returns on your investments. With experts’ help, you can channelize all your efforts in the right direction that will help you outrank your competitors and sell more on Amazon.
- Well established businesses can also explore better selling opportunities with certified Amazon consultants onboard. An experienced consultant also knows the basic difference between working through Amazon Vendor Central and Amazon Seller Central and can help you save time, money, and efforts. Furthermore, you can seek suggestions from the consultant if you are planning to expand your business.
Always remember that consultants have rich experience of working with customers from diverse industries and business domains. This simply means that you’ll get the tried and tested practices that drive results. Unless you have sound knowledge of the practices that bring results, it is strongly recommended to have Amazon consultants on your side. They will strategize for you, irrespective of your industry or business size and deploy the best tactics that will give your online store the much-required push it needed.
Now, let’s look at some of the key reasons why you need an Amazon consulting expert.
1. Free Up Your Time For Core Business Functions
Time is money’ – this popular phrase holds true, particularly to merchants selling online. If you want to outrank your competitors on the Amazon marketplace, you must seek suggestions from the consultant on the tasks that you need to delegate from your plate. By outsourcing your daily tedious operations that are eating up your productive time, you can take out time to find better business growth opportunities. You can also invest your productive time in devising a new marketing strategy that will not only bring in new prospects to your store but also convert them into customers.
2. Save Big on Amazon Sponsored Ads
When running a paid advertising campaign on the Amazon marketplace, it is suggested to seek consultation from an expert. Without expert help, you might end up draining your marketing budget with minimal conversions. An Amazon consulting expert will educate you on how to create a well-optimized ad campaign having the right mix of keywords/phrases that drive maximum sales and conversions. Furthermore, having an expert on board can also help you target long-tail keywords or phrases that are less competitive but have a high conversion rate. Here’s a brilliant example of the same:
Short and highly competitive keywords examples: Shoes, jeans, t-shirts, etc.
If you target these generic terms having monthly searches in millions, you are less likely to rank higher in product search results and outrank your competitors.
Long-tail keywords or phrases examples – Adidas Men’s Superstar Sneakers or Levis rugged denim for men.
In this case, you can clearly see that these long-tail keywords or phrases are very specific. If someone is looking for something very specific, the chances of converting that prospect are very high.
3. Improve Your Customer Relationship
Top sellers on the Amazon marketplace know how to build a warm and cordial relationship with customers. They are very proactive throughout the buying cycle, from resolving the queries of customers before the purchase to post-purchase follow up to drive customers’ reviews and ratings.
Here the trick is either you can use software to automatically reply to all your customers or you can do it manually through Amazon Seller Central. In the case of software, your replies to all your customers look similar and lack a human touch.
On the other hand, if you opt for Amazon seller account management services from an expert, you can tailor every single message before sending it to your customer. Apart from this, you can also improve the relationship with your customers by sending a handwritten thank you note or working on the packaging design, etc.
4. Win The Buy Box
Over 80% of sales on the Amazon marketplace take place through the Buy Box. This figure is even higher when it comes to sales that process through mobile devices. This clearly indicates that if you want to drive your sales on Amazon, you must own the Buy Box. However, winning the Buy Box is not as easy as it seems. You have to compete with hundreds of other sellers selling the same product to “win the Buy Box”.
In this scenario, it’s considered wise to seek help from Amazon consultants who have rich knowledge and experience of winning the Buy Box. When you win the Amazon Buy Box, it will allow your customers to add the selected products directly to their shopping cart, giving you an advantage over other sellers.
5. Improve Sales and Product Rankings
Amazon is a big playground for sellers to experiment with different strategies to drive your traffic and sales velocity. However, with the rise of competition, it is becoming a real challenge to outrank your sellers and push your product rankings to the top. This is where the role of Amazon consultant comes in. With a consultation help, you can optimize your product listings as per the standard guidelines laid out by Amazon, which not only improve your product positioning in organic search results but also drive your sales and profits.
Over To You
Over the last few years, things have changed on the Amazon marketplace. If you want to be at the forefront, you must pay attention to your product copy, listing, or sponsored ads. Before you jump on this popular marketplace, we suggest you hire an Amazon consulting expert who knows how to push your sales and outrank your competitors.
If you face any difficulty in finding an experienced Amazon consultant, you can reach out to a specialized vendor like Data4eCom. Connect with our talented experts by dropping an email to info@data4ecom.com.
