Amazon is not just the largest e-commerce store in the world. It is also the most influential one. If your brand can come to prominence on Amazon then your revenue will skyrocket in a matter of no time. However, it is not an easy task to demonstrate such a striking brand display on one of the most competitive online shopping sites in the world.
This direct-selling platform gives brands the unique opportunity to use transparent communication and consumer trust to their advantage, which has proved highly effective. However, as Amazon is a fiercely competitive space, it takes more than just images, good descriptions, and impressive customer reviews to reach out to the right customer group. Hence, several brands are now turning towards outsourcing Amazon product listing and Amazon virtual assistant services to employ the best minds at affordable rates while they get easy to scale results in their desired time.
What Does It Mean To Outsource Amazon Product Listing?
Listing products on Amazon brings in a detailed set of activities like product feed citation, product image editing, and upload, product description writing, inventory management, and other similar nuances. These are time-consuming activities that demand expert knowledge, updated marketing know-how, and a keen eye to strategies every word, image, and description smartly in order to reach the right audience and encourage them to make a purchase.
Other than this, as brand owner, you will have your hands full of other crucial activities like handling inventory and logistics, sorting warehouse issues, etc. if you keep your mind engaged with what’s going on your Amazon, you will hardly have the time and energy to sort out the more important issues.
Outsourcing Amazon product listing is one of the easiest ways to delegate the share of activities that you need to undertake as a brand owner. To outsource Amazon product listing services means hiring the best and experienced set of hands to handle your Amazon store at an affordable rate and enjoy an optimized presence for your brand at a time that you desire. The Amazon seller central listing outsourcing resources will put all the latest digital marketing guidelines that will display your product in an impressive way that will catch the buyers’ attention immediately and will remain in their memory for a longer time.
Why Is It Important For Businesses To Outsource Amazon Listing Services?
Amazon, just like Google, is a search engine for e-commerce products. Hence, just like how your web pages need to be optimized to rank better on Google, you also need your brand content to be adequately optimized so that customers find your brand first. This way you can ensure faster sales and higher revenue. Here are some reasons why outsourcing Amazon product listing can help your brand grow the right way.
1. Get experienced resources
Hiring experienced and the right resources who will fit into your budget is a long and elaborate process. Many times, you can not even find the right kind of resources to handle your Amazon listing services. Also, we know it is certainly not the prime activity for a business, hence you may want to go for resources that have the main responsibility but will also cater to your Amazon listing requirements whenever required. This way, you may be at the risk of compromising the quality of the service as the resource will have its mind invested in a number of places at the same time.
One of the chief outsourcing Amazon listing advantages include the freedom to pick and choose the most experienced and expert resources. This way, you will get high-quality services like description writing that will help you achieve your targets in a lesser time. Also, with a highly-experienced team on board, there will be minimal chances of errors.
2. On-time delivery
Outsourcing Amazon listing benefits also brings under itself one of the hallmarks of a successful business, that is on-time delivery of every task. When you engage your in-house resources on several activities, on-time delivery is the first thing that gets affected instantly. Failure to deliver on time may bring in poorer revenue records, declining sales, and an overall lethargic attitude to the business.
However, outsourcing Amazon product listing can help you achieve your desired targets within your expected time-frame. This is because the expert resources will dedicate their service to attain your goal only so that they can match your expected date of delivery. This way you will be able to put into action the new strategies and witness higher customer engagements, better sales, and improved reputation sooner.
3. Control over your expenditure
One of the benefits of outsourcing Amazon product listing services is that you can have absolute control over how much you want to spend over this service. This way you will be able to take up other core activities for your brand in a comfortable way without sweating over any budgetary issues. We all want to save money but also get the best services for whatever we are willing to invest. This becomes tricky when you decide to put your hard-earned money into hiring a full in-house team for your Amazon listing services. After all, you will require a considerable amount of time to find out if the hired resources are adequately skilled or not.
But, when you decide to outsource Amazon listing, you will be quoting a fixed budget that you are willing to offer and the service provider will put up the best resources and services according to that quotation. Hence, you not only get assured high-quality services but you will also retain a firm grip over your business expenditures.
What To Expect When You Outsource Amazon Product Listing Services?
Amazon product listing services is an umbrella term. It brings together separate services, all of which focus on offering products on Amazon in the best way possible to make more sales. Some of the services that you will get when you outsource Amazon listing services are:
1. Amazon product description writing
Writing descriptions for products on Amazon is not as easy as it may seem. It requires the right keywords that have high search volumes, the right sales-oriented language, and the infusion of clever CTAs. Leaving the Amazon description writing job to the experts is one of the best decisions that you can take for your brand on Amazon.
2. Amazon image optimization
Images play a very important role on Amazon. It is the first visual of the product that customers get to experience. Hence, you need to upload pictures that are refined, clear, and optimized. Each picture should display the USP of the product in an appealing manner so that customers feel the confidence to make a purchase.
3. Amazon product categorization
Improper product categorization leads to poor customer experience. Right product categorization can ensure that customers find the right products quickly in a convenient way. This adds to customer satisfaction, bringing them back to your store for frequent purchases.
4. Amazon product removal service
Remove products from older stocks without affecting brand visibility and brand ranking. Removal of products is a service that requires a lot of attention and expertise as it involves some detailing about storage fees. Outsourced resources who handle such services day in and day out, can process this in a shorter time without any errors.
What Are The Benefits Of Outsourcing Amazon Product Listing?
As brand owners, everyone wants to know what are the benefits of undertaking a particular service. And Amazon listing services are no different. When you read about outsourcing a service that will decide your brand’s image on the number one e-commerce website in the world, you certainly want to know what you’re signing up for and how you are going to benefit from all that investment.
So, to make all that clear, we have listed some of the top outsourcing Amazon listing advantages below.
1. Better conversions
Prospective buyers can be onboarded easily when you lay out informative aspects about your product in an interesting way. Framing product descriptions requires precise product details, images, and videos that help them experience the products up close and personal, just like the way they would in a physical store. Your outsourced team will be initiating different tasks like image optimization, keywords inclusion, along with powerful marketing language that will bring out the best features of the product and drive the traffic to click on the ‘purchase now’ option.
2. Time to focus on other money-generating activities
Amazon product listing is a time-consuming task that requires everyday monitoring and management. Hence, it can drain you of a lot of energy, time, and effort. With an outsourced team looking after your Amazon product listing requirements, you will now be able to divert all your attention building your business. Outsourcing Amazon product listing can free you up from a considerable amount of tasks. This way you can utilize the time to churn out effective marketing strategies and even get some insights on how your brand is performing on Amazon and use it to boost your revenue and customer relationships.
3. Get support
Amazon is a huge platform. It is normal to feel intimidated and even lost when it comes to understanding their listing guidelines and requirements. The ecosystem is such that it is ever-changing and ever-shifting. But, when you have an outsourcing Amazon product listing on board, you can get access to exclusive and extended support for every doubt and query at any time. Also, experienced outsourced resources know their way to align your brand goals with Amazon’s goals and help your brand stand out among thousands of other competitors.
At Data4ecom, we understand the demands of a modern-day brand that wants to make its mark on Amazon. We offer an integrated approach to Amazon product listing services that captures the nuances of the digital ecosystem and mold it to offer your brand an optimized Amazon presence. So, make use of our rich experience of more than a decade and help your brand boost its business on Amazon today.
Also Read: Why Is Competitor Research Necessary To Thrive On The Amazon Marketplace
More About Amazon Listings!
1. Why is Amazon product listing service important?
Amazon is a massive eCommerce site where there are thousands of players in every niche. In order to beat that crowd and stand out in front of the right customer, you want your products to be listed appropriately so that the customer is convinced easily to make a purchasing decision. With Amazon product listing service, you can ensure that your brand enjoys a standard of visual and textual representation along with correct facts and figures that will resonate with your target audience.
2. Amazon listing not showing up, can outsourcing help?
Amazon listings may not show up for a few reasons like the listing is not active on the inventory, or the account was registered pretty recently and it is still not launched. Outsourcing Amazon listing services can help you with these things as you get access to experts who have been handling such issues with ease since a significant time.
Outsourced resources are aware of all the latest developments and can identify the loopholes in minutes. Hence, they can list your products in less time without any errors.
3. How to remove Amazon listings?
Removing a product from Amazon listing would mean that you will be permanently removing all product and sale history from the platform. Thus, you need to be sure about this decision.
To remove a product from Amazon listing, just go to the Inventory menu and select the Manage Inventory option. Go to Delete Product and listing options and select it to remove a single listing. Whereas, for multiple listings, select the Delete Product and Listing option from the Action on Selected menu.
4. How to close Amazon listings?
Unlike listing removal, closing a listing does not delete product records from the inventory. It is free of cost and you can revive the listing anytime you want. For closing a listing, go to the Manage Inventory option on the Inventory menu. Then clock on the Active status filter, just above the product list. Look for the listing you wish to close and then click on Close Listing option from the menu.
It usually takes 24 hours for a listing to become inactive.
5. How to upload video to Amazon listings?
Uploading videos to Amazon listings is a great way to ensure faster conversion and improve customer engagement. For this, just go to the Inventory menu and click on the Upload and manage videos option. Then go to Upload video and select the file you wish to put up. Moving on, add important details to the video like thumbnails, product keywords, etc., and select the related ASINs. Once this is done, you can submit the video for final approval.
6. How to add variation to an existing Amazon listing?
To add a variation to an already existing Amazon listing, sign in to your Amazon seller central account. Select the Manage Inventory option on the Inventory tab. Find the item for which you want to create a variation and then select Copy listing. Then move to the Variation tab and select the variation to wish to add by clicking on the Add Variation option. Modify the item condition, price, and quantity and also add the Product ID. Click on Save and Finish option once done.
Related: How Amazon Ads Can Be The Golden Key To Small Business Success Story
