Do you know? Amazon is the most popular search engine for product searches. According to a report by Statista, over 197 million people across the world use Amazon for searching products every month (that’s way more than the total population of Russia). In fact, Amazon had toppled Google for product searches from 2015 to 2018. Today, it’s a #1 destination for product searches. To put it simply, all your prospects will begin their product search from Amazon. If you want to make the most of this opportunity, it’s time to pay attention to Amazon advertising services.
Amazon has a robust advertising platform that not only spurs sales but also fuels your product’s organic search rankings on the marketplace. It is the third-largest advertising platform that is poised to surpass Facebook and Google. Before you get your hands on the Amazon advertising platform, you need to know that Amazon favors products having a high conversion rate on its search result page. One of the simplest yet effective ways to improve product’s conversions and sales is to run sponsored product ads. The more you advertise on the Amazon marketplace, the better your products have chances to appear in the search results, which in turn, drive your sales and conversions.
Here’s What Evan Facinger Said on Paid Advertising
“You can dominate Google’s organic search results and receive an influx of traffic, leads, and sales until you keep spending money on paid advertising but it doesn’t improve your organic search ranking” – said Evan Facinger, director of sales and marketing at Foremost Media, Inc.
On the other hand, if you advertise on the Amazon marketplace and manage to get a good amount of impressions, clicks, and sales velocity, you’ll observe a positive impact in your product’s organic search rankings. From this, it can be concluded that sponsored ads and Amazon SEO can go hand-in-hand to drive sales and search rankings.
Improve The Visibility of New Products With Sponsored Ads
Believe us, nothing could be more effective than running sponsored ads for newly launched products to gain traction on the Amazon marketplace. Let’s say, you have introduced a new protein shake and created a product listing of the same on Amazon. Now, if you try to improve the visibility of that newly launched product through Amazon SEO, it will take around 3-4 months to appear on the first page. On the other hand, if you avail Amazon marketing services from an expert and run an ad campaign, you’ll get a good momentum that will not only drive sales but also push your product to the first page.
Running a sponsored ad campaign works wonder for a newly launched direct-to-consumer products like the protein shake example we’ve discussed above or for a seller who is new to the marketplace. Furthermore, when you have certified Amazon marketers on your side, you can also optimize the cost of your paid marketing campaign and invest those saved dollars in another product campaign.
Sponsored Ads Give A Push To Your Sales
It is clear that sponsored ads not only improve your product search ranking on the marketplace but also fuel your sales directly. Facinger strongly recommends using Amazon sponsored product ads to small and medium-sized business enterprises. The sponsored ads appear inline with organic search results and give a much-required push to your sales velocity.
Coherent Attribution
The best thing about running sponsored product ads is that you get a clear and measurable return on your investment. Facinger says that this is absolutely amazing for small and mid-sized businesses.
Unlike Google sponsored ads where you receive multiple clicks and the attribution is not even clear. Whereas in Amazon, the attribution is pretty much clear and you can not only see how your ad campaign is performing but also track your sales. Based on your ad campaign performance, you can also make data-driven decisions, said Facinger.
With clear attribution, you can easily optimize your sponsored product ads for sales. For instance, if you are running a sponsored ad campaign that is sending an influx of visitors to your product page but only a few of them are converting. This clearly gives a signal that you need to improvise your product page. Perhaps you may need an engaging product description or high-resolution images that tell a story.
Wrapping Up
If you want to improve your business bottom line, you must consider using Amazon advertising services. It will not only help you drive traffic and sales but also improve your product’s organic search rankings. In case, you need an expert on your side for optimizing your ad campaign, you can hire certified professionals from Data4eCom. Connect with industry experts by dropping an email to info@data4ecom.com.
