It’s the season to grab the sales opportunities knocking at your door!
The much-awaited festive season is fast approaching and eCommerce entrepreneurs are preparing for the holiday rush and looking forward to record-breaking online sales. Are you ready to make the most out of the sales opportunities this Thanksgiving and Christmas?
We’ll walk you through the most effective ways that can help you attract your target audience, augment sales and maximize profits this festive season:
- Prepare graphics well in advance
Christmas is certainly one of the best times of the year to give a facelift to your online store and attract scores of visitors. While you prepare to witness a surge in sales, you must get Christmas inspired graphics that set the festive feel. - Create categories for seasonal products
Make it easy for your customers to find gifts for their family members, relatives and friends. You can add new categories titled ‘Gifts for Her’, ‘Gifts for Him’ and ‘Gifts for Children’ wherein visitors can find seasonal products. - Add informative product descriptions and attractive images
Informative and original product descriptions and high-quality product images are the key to success of an eCommerce store, especially during the holding season. So, make sure that your product descriptions accurately explain product features, benefits and specifications, thus making it easier for visitors to make informed buying decision.In a similar way, your product images must give a clearer view to the shoppers and attract them. You must high-quality, clear and visually-appealing images that can be easily resized for thumbnail, normal or zoom view. - Provide gift baskets
Customers always look for new gifting ideas. To cater to their needs, you can come up with gift baskets that contain all the related products. While this will make it easy for your customers to find similar items together, it would also help you increase conversions and boost profits. - Add promotional offers and coupon codes
At this time of the year, you certainly don’t want to lose sales opportunities. To retain your customers and make them coming back for more, you can add promotional offers, discounts and coupon codes that persuade them to buy the products. As an example, you can offer a discount of 10% on all purchases above a specified amount. - Provide gift wrapping options
When you make it easy for your customers to find perfect gift for their loved ones, you must also provide them gift wrapping for free on purchases more than a specific amount. This will help you attract more customers and increase sales.
Let Us Take The Charge!
While you are busy chalking out the right marketing strategy for your eCommerce store, we can help you populate and update your store, regardless of the platform it is built upon. Through our comprehensive catalog processing services, we can take care of all the aspects of your site and help you gain the most out of holiday shopping season 2014.
For more information about our customized services, please email us at info@data4ecom.com.
