Let’s just step into the buyer’s shoes for a minute. Say, you’re looking for a bluetooth headset online. Now, how many possible shopping platforms do you have? Amazon? eBay? Jet? Rakuten? Etsy?…the list goes on. You’ll obviously look for the product on multiple platforms until you find the best deal. Do you see what this means for you as a seller? Consumers are shopping from multiple platforms. If you have an eCommerce store of your own, it’s not enough. You need to be omnipresent across multiple sales channels and marketplaces to strengthen your online presence, reach, brand exposure as well as brand awareness.
